HBS.
Proposal · Confidential · Jul 2026
HBS.
Masarat Misr plans the movement of cities. Its website should move just as intelligently. This is a full technical audit of masarat-misr.com and three clear routes to a faster, bilingual, credibility-building platform — built by HBS.
Masarat Misr is an established mobility, urban-planning and smart-cities consultancy working across Egypt and the wider EMEA region — with a portfolio that includes the AUC Urban Mobility Plan, Cairo Festival City, the Suez Canal Economic Zone transport project, and Hajj & Umrah automation for Vision 2030. The credibility is real. The website representing it is not keeping up.
The current site runs on a WordPress build from the 2015–2019 era — heavy, slow, single-language, and carrying a known-vulnerable slider plugin. For a firm that sells intelligence, technology and precision, that gap between reputation and digital presence quietly costs trust with every enterprise prospect, government partner, and Gulf client who visits. We audited it properly. Here is exactly what we found.
Live technical audit of the homepage using Google Lighthouse. Scores are graded on Google's own bands: 90–100 healthy, 50–89 needs work, below 50 poor.
The score is a symptom. These are the causes — and they cluster into problems that are as much about security and reputation as they are about speed.
An outdated site doesn't just look dated — it leaks trust and opportunity at the exact moment a high-value prospect is deciding whether Masarat is a serious partner.
Lost visitors. A 9.5-second wait means most mobile prospects leave before the page even appears.
Brand & security risk. A known-vulnerable plugin puts the firm's name one exploit away from defacement.
Invisible in the Gulf. No Arabic = no ranking and no resonance with Arabic-first decision-makers.
Wasted credibility. Landmark projects aren't presented as proof, so they don't win the next mandate.
Perceived neglect. Dead Google+ links and typos tell enterprise clients the details aren't minded.
Zero inbound engine. No insights, no SEO depth — the site attracts nothing and nurtures no one.
Modern engineering, senior craft, no lock-in. A focused senior team delivers agency-grade design and build at a pace legacy WordPress shops can't match — and hands you a platform that's genuinely yours to run and update.
Every route below is delivered on this same process. What changes between them is depth, reach, and how far we take Masarat's digital authority.
Kickoff, brand & content review, sitemap and goals locked with your team.
Modern, on-brand direction — reviewed and signed off before a line of production code.
Fast, secure, responsive development, with your content migrated and structured into the new design.
Core Web Vitals, technical SEO, security hardening and cross-device QA.
Go-live, analytics, and a CMS your team controls — with training where included.
Same destination — a fast, secure, credible platform. Each route takes Masarat a little further: from a clean modern rebuild, to a bilingual authority presence, to a bespoke regional flagship.
Off the vulnerable, decade-old platform — onto a fast, secure, modern site.
A custom, bilingual platform built for MENA & Gulf reach and authority.
A bespoke, enterprise-grade flagship that positions Masarat as the regional leader.
| Capability | Essential 35K |
Professional 65K |
Authority 110K |
|---|---|---|---|
| Design approach | Template-guided | Fully custom | Bespoke + brand refresh |
| Pages & depth | Up to 7 core | Full service & project pages | Full, custom-built |
| Bilingual EN / AR + RTL | — | ✓ | ✓ |
| Case-study pages | — | Layouts | Custom |
| Filterable portfolio | — | ✓ | ✓ |
| Insights / blog module | — | ✓ | ✓ |
| Technical SEO | Essentials | Full | Full + GEO / AI-search |
| Environments & deploy | Standard | Standard | Staging + CI/CD |
| Self-managed CMS | Simple | EN / AR | Enterprise + training |
| Performance target | LCP < 2.5 s | 90+ score | 90+ & SLA |
| Post-launch support | — | On request | 3 months |
| Revision rounds | 1 | 2–3 | 3 |
| Timeline | 3–4 wks | 6–8 wks | 10–12 wks |
| Investment | 35,000 | 65,000 | 110,000 |
Native EN/AR, RTL and Arabic-first SEO are core competencies — not an afterthought bolted on at the end.
A small senior team ships agency-grade work in weeks, not the months legacy WordPress shops take — with quality and strategy owned end to end.
Next.js, headless CMS and Core Web Vitals discipline — the difference between the current 9.5 s and a sub-2 s load.
We optimise for classic search and Generative Engine Optimization, so Masarat surfaces when clients ask AI assistants too.
You keep the code, the content and a CMS your team controls. Vendor independence is a principle we build in.
A senior team in your timezone, reachable directly — with a portfolio of B2B builds across the region.
The recommended starting point is Professional Presence — the bilingual, authority-building tier most Masarat prospects and Gulf clients will judge the firm by. Reply to confirm a route, or book a 30-minute call and we'll walk through it together.